YES ON PROP 37
In November 2012, I was invited to join a creative collective to develop a plan to pass Prop 37 (GMO food labeling) in California. This prop supported the idea that consumers have 'the right to know what's in their food.' In collaboration with ZCDC, we created a series of simple, docu-style TV spots that showcase real people who support this message.
Farmer :30
Grandma :30
Mythbusters :30
