HONDA PROJECT DRIVE-IN

At the end of 2013, movie studios will stop distributing 35mm film. The costly switch to digital projection is threatening drive-ins across the country. To help preserve this treasured American icon, Honda has started a fund for contributions and is donating digital projectors to the cause. The month-long campaign was wildly successful, with the public voting over 2.5 million times and as a result, 17 drive-ins were saved (so far).