HONDA - PROJECT DRIVE-IN
At the end of 2013, movie studios will stop distributing 35mm film. The costly switch to digital projection is threatening drive-ins across the country. To help preserve this treasured American icon, Honda has started a fund for contributions and is donating digital projectors to the cause. The public voted over 2.5 million times and as a result, 9 drive-ins were saved.
Project Drive-In 'The Reveal'
Design Stills
