APT CB2

To broaden its fanbase, CB2, an affordable modern furniture store, crowdsourced the live design of a Manhattan apartment using Pinterest. CB2 enlisted five popular Pinterest designers to style the empty space by selecting and “pinning” items from its store to the campaign’s board. Each designer worked a different room, and helped to select its content by voting for their favorite items. After voting, users could also enter a sweepstakes via Twitter or an online entry form to win their dream room worth $5,000.

LAUNCH PROJECT