ADIDAS "I AM BRAZUCA"

I am Brazuca is the interactive film and TV spot that launched the official 2014 World Cup match ball, Brazuca. The film takes viewers on an immersive journey around the world where they can become the Brazuca... and see what it sees from every direction. It is the first interactive, 360-degree film ever released on YouTube and it features Messi, Xavi, Lahm, and many more.

Director's Cut TV Spot (:90)

Teaser Film "Ballbag" (:30)

Project Stills

AWARDS

FWA Site of the Day

CREATIVITY MAGAZINE Pick of the Day

CLIO AWARD Film/Product (Bronze)

COMMUNICATION ARTS Pick of the Day

CREDITS

AGENCY TBWA\Chiat Day

DIRECTORS Bram Coppens & Zachary Richter

CREATIVE DIRECTOR Zachary Richter

DESIGNERS Zachary Richter, Dersu Rhodes & Abe Cortes